The Power of Delegation
It is my belief that in order to succeed, a person should do what they are good at and what they enjoy.
Any entrepreneur who wants to avoid buying herself a job needs to look at delegation. Even if it’s outsourcing a small task that lets you focus on building your business in a more strategic fashion, until you start delegating responsibilities you will not enjoy the freedom that can come with being a successful real estate brokerage.
To increase productivity, consider delegating the following tasks:
- Prospecting (cold call, door knocking, etc.)
- Manage Incoming Calls
- Personal Marketing (graphic design, networking, etc.)
- Web Site Maintenance
- Client Appreciation Event Planning
- Buyer Support (showing, open houses, etc.)
- Listing Support (staging, sign, lockbox, etc.)
- Transaction Coordination (contract to closing)
Remember to give clear, concise instructions. Trust that your way may not always be the most efficient, effective way – there are times when your assistant may astound you.










