Realty Coaching International

The Power of Delegation

It is my belief that in order to succeed, a person should do what they are good at and what they enjoy.

Any entrepreneur who wants to avoid buying herself a job needs to look at delegation. Even if it’s outsourcing a small task that lets you focus on building your business in a more strategic fashion, until you start delegating responsibilities you will not enjoy the freedom that can come with being a successful real estate brokerage.

To increase productivity, consider delegating the following tasks:

• Prospecting (cold call, door knocking, etc.)
• Manage Incoming Calls
• Personal Marketing (graphic design, networking, etc.)
• Web Site Maintenance
• Client Appreciation Event Planning
• Buyer Support (showing, open houses, etc.)
• Listing Support (staging, sign, lockbox, etc.)
• Transaction Coordination (contract to closing)

Remember to give clear, concise instructions. Trust that your way may not always be the most efficient, effective way – there are times when your assistant may astound you.

Communicate Your Excellence Like a Pro

Effective marketing materials and client packages will also help you make a top notch impression. Many forms, letters, and guides should be saved in templates so you can easily use them again and again.

Strategically think about the content of your business materials. The overarching goal of your presentations must be to show people how you are the best choice.

There has never been a time when it is easier to steal market share.

Okay, I’ll admit it, the economy could be better. But the way I see it the choices are simple. You can roll over and play dead or you can take charge of your business, prepare for the future, and get ready for a bright new day.

Are you a secret agent or are you out there beating the message “When You Think of Real estate, Think of ME! “ into the heads of everyone you meet? With so many agents who thought real estate was a “get rich quick scheme” exiting , there are a lot of markets that need are service.

If you are in the DFW Metroplex, below is great content to add to your ezine, postcards, newsletter and  script/dialogue arsenal. For the rest of America - come to Texas - everything here really is bigger and better!

Happy Selling!

TOP 10 REASONS TO BUY A NEW HOME NOW

Courtesy of http://www.dfwhousingfacts.org/

1. Get more house for your money 
   • Your dollar goes further in D/FW whether you choose a home ready for move-in or to build from the ground up.
2. Low Interest Rates 
   • Todays extremely low interest rates allow you to buy more home than ever before with a 30-year fixed rate mortgage.
3. Location. Location. Location. 
   • No matter where you work or want to live, you’ll find brand new homes in great locations across the Dallas/ Fort Worth metroplex. Near lakes, near the airport, near work centers and schools…just minutes from everything you need.
4. Tax Benefits 
   • Homeownership is a solid investment in the D/FW area and provides you with tax advantages through deductions for mortgage interest and taxes.
5. Great Selection 
   • Right now, you’ll find the best selection of new completed homes in many years.
6. Strong local economy and good job growth 
   • You can feel confident that the Dallas/Fort Wortharea will continue to grow. Its location in the center of the country along with Texas’ pro-business, entrepreneurial attitude will keep Dallas/Fort Worth as the one of the top growth markets in the country.
7. Stable Home Prices 
   • Home prices in the Dallas/Fort Worth area have maintained slow, steady growth so values should continue to increase.
8. Quality Construction & the latest design in NEW homes 
   • Dallas/Fort Worth builders are at the forefront of new home design trends and feature exceptional quality finishes and construction compared to many parts of the country. New homes also offer warranties and require less maintenance than pre-owned homes.
9. Technology, energy and resource efficiency 
   • New homes offers the latest energy efficient construction methods, materials, appliances and heating and cooling systems to provide you better, more comfortable living…and save you money
10. Equity

Standing Out and Getting Noticed

The best-selling book about business marketing: “The Purple Cow” by Seth Godin offers advice applicable to real estate agents.

Standing out and getting noticed are what “The Purple Cow” is all about, and you need to master these concepts because, stereotypically speaking, real estate agents all seem to look and act the same.

This book explores the concept of “idea diffusion” that means impressing a small number of people so that they will tell others about you. As a real estate agent, you will accomplish this by giving stellar and personal service – which will make you stand out – and then follow it up communication and marketing materials, so it will be easy for others to tell people about you.

Corporate just deserts - Liquidity

Well, the jury is still out, but I will say that as "Big Corporations" fall...I continue to say "So Be It".

Why?

It's not that I am insensitive to the plight of the employees, but if you think of it, greed and mis-management are both the root of most of the evils as they exist today.

OK, go back.... there were investment houses that were practically giving away money, so... in the Big Picture, there were vehicles out there created to "help" them give it away.

There were the unscrupulous "in-house" mortgage companies taking fast applications from anyone who could "fog a mirror".  Some loan agents also "helped" buyers fudge the loan applications on the now-infamous "stated earnings" + "low-Doc.:" loans. (Some even helped without their "victims" knowledge, it has been uncovered.)

There were some unethical loan agents that took advantage of the lack of sophistication or education of their own borrowers by tempting them with teaser rates and low initial monthly payments, without fully warning them of the ticking time-bomb in the actual loan instrument that would re-set to a MUCH higher rate and (unaffordable) monthly payment in only two years. Some even took advantage of their own ethnic groups and by offering a similar background and thereby fomenting an unjustified trust that "one of their own" would never screw them over.